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Integrations & Meta Compliance Notice

Effective 14 July 2026

Fluck AI LTD — Company No. 15723506 Innovation Centre, Knowledge Gateway, Boundary Road, Colchester, Essex, CO4 3ZQ, United Kingdom Contact: hello@fluckai.com · https://www.fluckai.com/contact

Effective date: 14 July 2026

1. Purpose of this notice

Fluck connects with a number of third-party platforms so that businesses using the Fluck Business Portal can manage messaging, reviews and app presence from one place. This notice explains, in plain terms:

  • which third-party platforms Fluck integrates with;
  • the key rules and policies that apply when you use each integration through Fluck; and
  • how personal data and Platform Data are handled through these integrations.

These integrations are optional. You choose which to connect. When you connect an integration, you also agree to that platform's own terms and policies, in addition to Fluck's terms. Where a platform's rules and this notice differ, the platform's own rules govern your use of that platform.

Important — your responsibility. When you use an integration, you (the business) are responsible for your own compliance with the relevant platform's policies and with applicable law, including data protection and marketing/advertising rules. Fluck provides the tools; you control how you use them, what you send, and to whom.

2. Meta platforms — WhatsApp Business Platform, Instagram and Messenger

Fluck can connect to Meta's business messaging platforms so you can receive and reply to customer messages.

What applies:

  • Meta Platform Terms and product policies. Your use is subject to the Meta Platform Terms, the Meta Developer Policies, the WhatsApp Business Messaging Policy and Commerce Policy, and the applicable Instagram and Messenger platform policies. You must have a valid Meta/WhatsApp Business account and comply with its requirements.
  • User opt-in. You may only send messages to people who have opted in to hear from your business through the relevant channel. You must obtain and be able to evidence that opt-in. Do not message people who have not agreed, and honour opt-outs and blocks.
  • 24-hour customer-service window. On WhatsApp and Messenger, free-form replies are generally only permitted within a 24-hour window after the customer's last message. Outside that window, WhatsApp business messages must use pre-approved message templates and, where required, be sent only to opted-in recipients. Fluck's tools reflect these limits, but you are responsible for using them correctly.
  • Template and content rules. Message templates must be approved by Meta and must not contain prohibited, misleading or abusive content. Do not use messaging to send spam or content that breaches Meta's Commerce or Community policies.
  • Data-use limits (Platform Data). Data obtained through Meta platforms ("Platform Data") may only be used as permitted by the Meta Platform Terms, for example to provide and improve your customer interactions. Neither you nor Fluck may sell, license or purchase Platform Data, transfer it to a data broker or advertising network, or use it to build unrelated profiles or for ad targeting outside what the terms allow.

How Fluck handles Meta Platform Data: Fluck accesses Platform Data only to provide the omnichannel messaging features you enable, uses it only for that purpose, does not sell or share it with data brokers or ad networks, and deletes it on request, when you disconnect the integration, when Meta access or permissions are revoked, or when it is no longer needed. See our Data & Account Deletion Policy (data-deletion.md) for deletion routes.

3. Facebook Login and Graph API permissions

Where connecting a Meta channel uses Facebook Login or the Graph API, Fluck requests only the permissions needed for the features you enable (scope minimisation). If you or a user revoke those permissions, or remove Fluck's access from your Meta/Facebook settings, Fluck stops processing the associated Platform Data and deletes it in line with the Data & Account Deletion Policy. You can revoke access at any time from your Meta Business or Facebook account settings, or by contacting hello@fluckai.com.

4. Google Business Profile

Fluck can connect to your Google Business Profile so you can view and reply to reviews and manage your listing.

What applies:

  • Google policies. Your use is subject to Google's Business Profile and Maps user-contributed content policies. Manage and reply to reviews in line with those policies and Google's prohibited/restricted content rules.
  • No fake or incentivised reviews. You must not create, solicit, buy or post fake reviews, and you must not incentivise reviews (offering money, discounts, goods or other rewards in exchange for a review) where this is prohibited by Google's policies or by law. Do not post reviews about your own business or discourage or selectively suppress honest negative reviews ("review gating").
  • Honest responses. Replies to reviews should be genuine, professional and not misleading. Do not post content that is deceptive, off-topic, or that reveals others' personal data without a lawful basis.

5. Trustpilot

Fluck can help you invite customers to review your business on Trustpilot.

What applies:

  • Trustpilot Guidelines. Review invitations must follow Trustpilot's guidelines for businesses. Invite genuine customers who have had a real buying or service experience.
  • No gating or incentivising. You must not gate invitations (for example, only inviting customers you expect to leave positive reviews, or screening out likely negative reviewers) and must not incentivise reviews with rewards in exchange for a review or for a positive score. Invitations should be neutral and not attempt to influence the content or star rating.
  • Fairness and transparency. Treat all customers equally when inviting reviews, and do not misrepresent, edit or fabricate reviews.

6. Apple App Store and Google Play

The Fluck mobile app is distributed through the Apple App Store and Google Play, and Fluck complies with their requirements. Where you interact with the app or distribute app-based experiences, the following apply:

  • Store guidelines. The app complies with the Apple App Store Review Guidelines and the Google Play Developer Program Policies.
  • Privacy labels / Data Safety. Fluck maintains accurate Apple App Privacy labels and a Google Play Data Safety declaration describing the data the app collects and how it is used.
  • Account deletion. In line with store requirements, users can delete their account and data in-app and via a web/email route (hello@fluckai.com). See Fluck's Data & Account Deletion Policy.
  • In-app purchase rules. Where digital goods or subscriptions are sold within the app, they are handled in accordance with the applicable store's in-app purchase and payment rules.

7. Personal data and privacy across integrations

  • GDPR / UK GDPR and CCPA. Personal data flowing through these integrations is handled in accordance with the EU GDPR and UK GDPR, the Data Protection Act 2018, and, for the personal information of California residents, the California Consumer Privacy Act (CCPA/CPRA), as applicable. Fluck processes personal data as described in its privacy notices (hello@fluckai.com).
  • Roles. For data you send or manage through an integration (for example, messaging your own customers or replying to your own reviews), the business is generally the controller of that personal data and Fluck acts as a processor/service provider in providing the tools, and/or each party acts as an independent controller where each determines its own purposes. Each party complies with its respective obligations.
  • Lawful basis and consent. You must have a lawful basis (and any required consent or opt-in, including under PECR for electronic messaging) before contacting individuals through an integration, and must provide them with the required privacy information and honour their rights and opt-outs.
  • International transfers. Some platforms process data outside the UK/EEA. Where Fluck transfers personal data internationally, it uses appropriate safeguards (such as the UK International Data Transfer Agreement / Addendum or Standard Contractual Clauses) as required.

8. Your compliance responsibilities as a business

When you use any integration through Fluck, you are responsible for:

  • complying with each connected platform's terms and policies and keeping your accounts on those platforms in good standing;
  • obtaining and evidencing the consents/opt-ins required to contact individuals, and honouring opt-outs;
  • not sending spam, fake, misleading, incentivised or gated content, and complying with ASA/CAP advertising rules and consumer protection law where relevant;
  • complying with data protection law (UK GDPR/GDPR, DPA 2018, PECR, and CCPA/CPRA where applicable) for the personal data you process; and
  • ensuring your own content, offers and claims are lawful, accurate and appropriate.

Fluck may suspend or disable an integration where required by a platform, by law, or where we reasonably believe it is being used in breach of a platform's rules or applicable law.

9. Changes and contact

Third-party platforms update their rules regularly. This notice reflects those requirements at the effective date and we will update it as platforms and law change. The controlling versions of each platform's rules are the platform's own published policies.

Questions about integrations: hello@fluckai.com. Questions about personal data: hello@fluckai.com. You can also reach us via the contact form at https://www.fluckai.com/contact.

Fluck AI LTD, Innovation Centre, Knowledge Gateway, Boundary Road, Colchester, Essex, CO4 3ZQ, United Kingdom. Company No. 15723506. Governing law: England & Wales. Trademarks and platform names belong to their respective owners; Fluck is not affiliated with or endorsed by them beyond the integrations described.

Questions? hello@fluckai.com

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